As a non-profit organization, all the benefits generated by the organization are reinvested in its installations and its mission. The choice of investments follows a global impact and needs analysis (economic, social and environmental): They must ensure the enterprise’s sustainability while considering the needs of future generations.
Along with the different investments made directly on-site for animal wellbeing and to satisfy its clientele, the Zoo de Granby also financially collaborates with about twenty different in situ conservation projects. These projects are committed to promoting biodiversity in Quebec and around the world as well.
The zoo’s different product and service suppliers are recruited through a selection process integrating its sustainable development principles. Comprehensive analyses are made of their products, specifically favouring local purchases and taking into consideration their end-of-life products’ environmental impact.
The enterprise is committed to promoting a reasonable consumption with its clientele. For example, a zero-waste zone at La Brocante, the Zoo’s souvenir boutique, encourages visitors to buy everyday items that can replace disposable objects (bottles, straws, etc.). Furthermore, Posters have been placed in different strategic areas and invite visitors to examine their consumer habits, notably by reducing or eliminating disposable items from their daily lives, such as plastic straws and bags.